Making A Movie
August 5, 2010
There are two types of marketing: marketing of real goods and services and marketing of ideas, hype, etc.
Here I'll try to share with you the second type of marketing because I'm apparently not selling anything. However, many of us are providing some kind of info or hype which can help us make it in the market place in the future, if we're going to sell something really interesting... like movies!
Marketing itself is a long and complicated process no matter if you are selling socks or art. However, this could be the most interesting and fun moment of your business. Why am I so positive? The answer is simple - you can create a marketing scheme without being a professional marketer! Today's 21st century technologies are providing us a new opportunity - the internet, the most powerful tool for marketing and control.
We can all see how rapidly social networks and communities are growing, and that can’t be ignored because your next movie might be created for them! Let me introduce my vision of internet marketing in the following steps:
Step 1 - Create a general site.
This is the most simple and obvious first step. Today almost every third man on the planet has his own site, and I'm not just talking about a domain level site, but also a simple page like a Facebook, or Twitter. To create your own site, you must register a domain name. Choose your hosting provider (I'm sticking with Blue Host) and buy a domain at approximately $10 for a year! Fill your site with content. You can do it with simple, included tools without buying any software, or paying for web designers.
Step 2 - Create sub-sites.
Create low-level sites, maybe even using second rate domain names with a simple design, which will be like a link bridge to your general site. Then you’ll have more links from these other sites linked to you, which helps better your position in the search engines.
Step 3 - Link exchange
Use link exchange tools, which you can find at many sites, today. Many of them are free of charge. Also, register your site with Google’s and Yahoo’s search engines for free.
Step 4 - Link parking
Park your links at high rated sites. There is usually a fee. But don't worry, you can also find rookies like you who will agree to link back to you!
Step 4 - Google ads (Google Adwords)
This is a paid service, but it works. Your site can be placed at the top of the search engine listings.
Step 5 - Create a blog
Today we have many blogs (for example, as mentioned before, Twitter and Facebook). Your mission is to dive inside the communities and provide them with links to your general site.
Step 6 - Create a web of blogs or sub-blogs
Create several different blog accounts and fill them up with content. Yes, it will take time, but the results can be amazing. Link your blogs together, creating some kind of cobweb. Every blog will mention all your other blogs (including your general site) and connect all the content together.
Step 7 - Create a YouTube account
This video service allows you to upload your own trailers and create communities, similar to the above listed blog strategy.
Step 9 - Get registered in forums
This is the old school method, but it's works, too. If you register in movie forums you can exchange info even there.
Step 10 - Hire a net publicist
A publicist, for a determined fee, will create an article about you. Yes, about how cool and talented you are, etc.
Step 9 - Backward comments
Make comments on others’ blogs. Find some people in your community and make comments on their page, and they will surely answer and provide opinions on your site.
Step 10 - Create interesting content
Whoever you are, wherever you are, create interesting content that will help people. In your articles be sincere and try to solve a problem they have. DON'T copy content from other sites. Be original! Don't spam around with cheap ass ads like, "visit our site and win"; in 99% of the cases, it won’t work. Moreover, people “black list” spammers! Do you want to be blacklisted?
for more information visit our movie blogs
If your company is looking for exciting and ethical merchandising ideas, there's plenty to go at: mousemats and coasters from recycled tyres, bamboo pens, yo-yos and pencils that can trace their ancestry back to the humble old CD case.
Perhaps the most intriguing gadget in their eco-friendly collection is the battery-free, water-powered clock which sparked off some interesting discussion among the team here. For an intelligent bunch, there's been some frankly worrying explanations for how this might be working and nothing that we'd want in the public domain. If there are any scientists, alchemists or voodoo-ists out there who can shine a light on this, please comment and put us out of our misery.